The Viral Nature Of Facebook And Measuring Your Success

The fact that Facebook is so focused on their community makes it a very powerful marketing tool, if you use the site correctly. The idea is that you want to help encourage people to recommend your profile, product, service, application, and content to others.

In order to achieve success on Facebook, this viral nature needs to exist. And, it will naturally if you create things that others find interesting, helpful, or just plain neat.

Are you unsure of how to take advantage of the viral nature of the site? Your number one goal is to make sure that all of your content somehow relates to the product or service you’re trying to promote on the site. Here are some tips.

” Videos and Photos
Take advantage of the fact that Facebook allows you to upload photos and videos. Make sure that they are interesting and have value to the users. However, don’t just upload it. Encourage people to rate them and pass them along to their friends.

” Applications
This is a powerful tool for Facebook. It is worth the effort to put together an application that is fun and also relevant to what you’re trying to accomplish. Applications are one of the most viral aspects to the site. Once someone adds an application, they are automatically encouraged to invite their friends to also participate in it.

” Start a group
If your group is interesting enough, people will invite their friends to join. Start a group that is helpful and informative, or just plain fun. If you do that, it will be even more appealing to others.

No matter what you do on the site, it is helpful to put yourself in the place of the members of your community. What kinds of things would encourage you to participate and eventually buy your product? Why would you recommend something to your friends? Carefully think about your answers and then apply them to your Facebook business.

YOU NEED TO PARTICIPATE

When it comes to social networking, you pretty much get out of it what you put in. We’ve talked extensively about the idea of building a community. But, it’s important to realize that you can’t expect your community to run on autopilot. You need to be involved with it on a constant basis, or hire someone to be involved with it.

If you don’t participate, this will not attract other people to you. People will quickly get bored with the community you’re trying to build and eventually find other things to do on the site. This will result in lost sales.

Log in often. Answer messages and emails. Put new content on your profile. Post to the group and encourage participation and discussions. All of these things are especially important in the beginning. However, you always need to be involved to make it a success.

HOW TO MEASURE SUCCESS

When it comes to Facebook, it is very easy to measure success. Everything that you do on Facebook to build your business relate to building and engaging a community. If you go through all that work to find people to be part of your profile, and to get them to participate, this is not a good thing. T

But how do you know if there is something wrong with your approach or if it will just take a while to really get the community going? It’s a little difficult to measure because it all depends on how much time you’re spending on it. If you spend an hour a week, then you’re success may not be as immediate.

If you’re spending a lot of time, however, the fix isn’t necessarily to spend more. You also need to evaluate if the activities you’re choosing are right for your overall goals. If you change your tactic slightly, your results may change.

So, your measure of success can be gauged by the level of participation in your community. Once people start participating, the sales will follow. If the participation is not where you want it to be, you’ll need to evaluate why this is the case.

To your success on FB, 

Silard Matrai

http://www.facebook.com/SMatraiLife

 

How To Use Facebook Networking Tools?

First, what kind of tools can you use to do social networking on Facebook?

The short answer is, anything goes. Since there are so many things you can do with the site, you’d do best to consider it a blank slate.

Since you define your experience on the site and set your own goals, you basically want to choose the activities, applications, groups, and networks that will help enhance this experience.

Here are some ideas for using the site for social networking:

” Inbox
You can send messages to other users and accept messages from your friends. The expression is now a werb: to inbox. It says: “Inbox me”. You know, like it happened to Google. “google it”

” Groups
Joining and participating in groups is a great way to meet people.

” Friends
Once you find someone you have something in common with, you can add them as a friend. Once they accept, you can do things like sharing photos, inviting them to participate in groups, and encouraging them to add certain applications.

” Applications
There are a lot of different applications on the site. Each of them helps the user engage in social networking. You can play games, send the applications to each other, take quizzes, etc.

” Share
The ultimate way to enjoy the site and use it for social networking is to share things with each other. This goes for applications, videos, and photos. You can also invite them to join groups, and use the site to take a look at the groups your friends are interested in.

” News Feeds
This is another important social element of the site. It is through the feeds where you can see what your friends are up to. For example, if a friend added a certain application, you have the ability to check out what they added and decide if adding it is a good thing for you to do.

Those are just a few of the examples. The site has so many resources that it’s up to you to figure out how to use them for social networking. Just make sure you abide by the Terms of Use and conduct yourself in an ethical way while using the site.

A lot of people get in trouble for not using Facebook as ethically as they could. In fact, people who are part of social networking sites throughout the world continually abuse the privilege of being part of the site and end up using tactics that are less than ethical.

These are called black hat tactics, and they could result in your profile being banned. For lasting results, don’t use black hat techniques or anything related to misdirection. Instead of black hat tactics build trust and long term followers and friends, later even clients or customers.

On the internet, some people will use dubious tactics such as optimizing a site for a keyword that is really popular, but doesn’t even relate to the niche. Facebook has its own version of that.

Bring value to the community.

To your online success,

Silard

http://facebook.com/szilard.matrai