While face-to-face networking is still the best way to build relationships, social media has made it possible for even the worst recluse to be social. Even if you can’t get to any networking events at all, you can make use of different social networking sites to build lasting relationships.
Here are five of the top social networking sites and some tips for using them to build your business relationships:
LinkedIn – LinkedIn is still the largest network for professionals, which makes it easier to be a bit more obvious about your networking goals.
- Join relevant LinkedIn Groups. Look both for Groups that have colleagues to network with, and for Groups that contain your target customers.
- Share helpful tips and news with that Group that are relevant to the Group’s theme.
- Comment on other people’s posts in the Group. Even just a “like” will make you visible to that person.
- Add media to your profile to increase your visibility (video, slides, etc.)
Twitter – With its constant stream of news, it can be difficult to be visible on Twitter. Here are a few tips for being seen in 140 characters or less:
- Share breaking news about your industry,
- Tweet news about your products and other helpful tips
- Share other people’s news and tweets, and remember to put their Twitter profile name in your tweet so they’ll see it (@username)
YouTube – A picture says a thousand words, but a video tells the whole story. Use YouTube to increase your own visibility in a variety of ways:
- Tell your business story face-to-face, with slides, or even with whiteboard animation.
- Walk through a demonstration of how to use your products.
- Show your back-office and interview some of your employees on camera.
- Share customer success stories from the customer’s mouth
Google+ – Google+ grows more and more each day, with a larger and larger element of business participation. Don’t leave it out of your networking plans.
- Join relevant communities and participate
- Start your own networking community and invite your contacts
- Run regular Hangouts with industry experts
- Hold Hangouts for Q&As with customers
Facebook – Facebook may be mainly for “social” networking, but you can build some powerful business relationships there, especially in their Groups.
- Join relevant Groups and comment daily
- Form your own Group and start a daily topic for conversation
- Give away free reports and tools to your Group members
Other social media sites to check out for networking include Pinterest (especially if you have a business that’s very visual), Tagged and Meetme (which are more social-oriented). With any site, keep your networking goals in mind and make sure you participate on a daily basis to increase your visibility.
To your success,
There are many factors that make blogs much better than normal WebPages including the speed at which blogs are indexed, ability to submit to blog directories & normal directories, pings and track backs. All these little things can help drive more traffic to blogs. Here are 15 popular techniques you can use:
1.) Create at least four keyword posts per day. Most of the top blogs such as Boing Boing, Daily Kos, and Instapundit (with literally tens of thousands of visitors per day) publish an average of 30 small 100-150 word posts per day according to “Secrets of the A-list Bloggers: Lots of Short Posts” by http://TNL.net
2.) Submit to My Yahoo! When you submit your own RSS to My Yahoo it is indexed by Yahoo.
3.) Submit to Google’s Reader. When you submit your own blog RSS to Google’s Reader the Google Blog Search will index your site.
4.) Add a relevant link directory to your blog and trade links like a demon possessed! Although it may take more time than simply submitting to a search engine one time, this method is perhaps the best way to drive traffic to your site. Use software such as Zeus to speed up the link trading process.
5.) Use ping sites like ping-o-matic.com – Ping your site every time you add a new post.
6.) Submit your blog to traditional search engines.
7.) Submit your blog to traditional directories such as DMOZ. Directories (particularly DMOZ) increase relevance with Google. DMOZ is very picky, but what do you have to lose by trying?
8.) Submit to as many RSS Directories and Search Engines as possible. This is a simple but repetitive process that can be done with software such as RSS SUBMIT.
9.) Comment on other blogs. Do not just leave short, lazy comments like “I agree.” Leave well thought out replies that will force readers to wonder “who wrote this?”
10.) Use track backs. If there is a blog that you refer to or quote and it is highly relevant to your subject, leave a track back. It increases your link popularity and may even score a few interested readers from the linked site.
11.) Go offline. Use newspaper ads, public bulletin boards, business cards, even stickers to let as many people as possible know your blog exists.
12.) Ad a link to your blog in your e-mail signature block.
13.) Use Groups (Usenet). Find a relevant group on Google groups, Yahoo groups, MSN groups, Facebook Groups or any of the thousands of other FREE group services and find like minded people and talk with them. Make sure your use your blog URL like it is your name.
14.) Use Forums. Forums are one of the best places to go for advice. Go to forums and find problems to solve. Make sure you leave your blog name, but be tactful about it; some forums get annoyed with those who selfishly drop a few links to their own site and leave.
15.) Tag your website. Tagging is an idea that has erupted across the web. Sites like http://Del.icio.us, Technorati and many others have a social feature that allows you to place your article under keywords or “tags” that everyone interested in that tag can see.
+1) Do not forget Twitter. I recognized, if you are starting to twitt about your blog, it gets more easily indexed in the search engines,
Although these are some of the most popular ways to drive traffic to your blog, do not limit your self to tips and lists. Use your imagination and you will come up with thousands of ways to drive traffic to your blog!
To your online success,