Cool Promotional Items As Key To A Successful Business in 2019

Advertise your business through promotional items to boost your profits. We can show you how to create and fully utilize your promotional items in 2019.

Setting up a business of your own is tough. Managing it and bringing it to its maximum potential and productivity is very challenging. In order for this to happen you must have a lot of customers. Acquiring customers is another story.

In order for you to acquire customers for your business, you should be able to draw their interest towards you. You should have products or services that they want. Entice them to what your business can offer. If they are satisfied well enough, they might keep coming back for more. Your products must appeal to customers in the first place.

If you are starting out and not a lot of people are aware of the existence of your business venture, it will be very difficult to have a lot of customers in the beginning. But depending on your business product, as mentioned earlier, customers will either flock at your business or leave it alone. You can either come up with a new product, or opt for other methods to attract customers.

Advertising your business is a great way to boost your business sales. Through advertising, a lot of customers will be informed of your business’ existence. Dissemination of information through word of mouth is one basic way of promoting your business. If you have a lot of cash, try spending on TV commercials or even advertising through the search engines and social media. You can also settle for other traditional methods such as posting ads in newspapers  and magazines or placing posters in strategic locations around town.

A proven effective method of advertising your business effectively is through the use of promotional items. What are these? Promotional items are certain objects that are used for give aways to clients and other people to help spread the name of your business around. These objects have the imprinted logo of your business as well as all the vital information like address and phone number. These items come in all sorts of sizes. Smart business owners often give away promotional items that grab attention and used frequently like shirts, hats, bags, and such. Other effective mediums for promotional items are calendars. Just think about it, everyday people look at the calendar to know the date and plan schedules they have in the days to come. They will practically see the name of your business, your logo, and other endorsements and information. Some calendars, like the Pirelli calendar, became industry icons, and it is a big honor to contribute in them both as a model or as a photographer. Not to speak about the famous Porsche calendars.We can design and print your very own calendar.Both as planner or one that you hang on the wall.

Some promotional products are even not your typical everyday items. Perhaps the goal of these is to be unique in a way that it amuses people. You’ll be surprised at the sheer variety of these promotional items, ranging from catchy stickers to stress balls. The options are unlimited! So think of your promotional items now and make it as unique as possible.
It is also necessary to consider that your promotional item should be relevant to your business. Upon choosing an object, you must be able to make sure that this object, when given to other people, will remind those people of your business. For example, if you’re running a tire business, you can have mini tire replicas as paperweights to be given to your clients. That way, when they glance at these paperweights they place on their desk, they will always be reminded about your business. Think of similar possible items that people will admire and want to keep looking at.

We can help you in beeing creative in formulating promotional items. Don’t use typical dull products. Be intuitive of people’s needs. Clients will just ignore these or even throw them away if they’re not useful.

While we are thinking together of what promotional product to use for your business, we will find also the way how to internalize on what to do with them to help you and your business. You can’t just place it anywhere or give it to any passerby. We will target those individuals who have the potential to be your market. For instance, if you’re running a business on baby toys, you can’t just give your promotional items to teenagers, unless of course they happen to already have children…

Once you’ve secured your promotional items, you can also do wonders for your business by participating in trade shows. Trade shows are social gatherings where companies sharing the same theme manage booths inside a huge location and people are free to browse and look around. It is an advertising method to boost business ventures, usually to a targeted audience, as these tradeshows usually have a theme. ( Like for example Techno Classica in Essen, Germany or Construma in Budapest, Hungary)  In order for you to maximize your booth and get a lot of attention from the people, you should make use of your promotional items. Use them as baits to lure the people to your booth. That way, the more the attention, the better the reputation and popularity your business will have. This will help boost your revenues a thousand fold.

After going through all of these your business will definitely by one step ahead. You’ll come to appreciate the wonders of promotional items in advertising and marketing.

And these items will boost your bottom line profits.

To your marketing success,

SXH Marketing

We are located in Slovakia, contact us on special deals, export prices in promotional items, use the discrepancy in labor prices to your advantage. If you have any pubishing needs also feel free to contact us.

Custom Printed T-Shirts – Top Seven Tips for Using Them in Your Business

When you decide to create your own business you often find that there are a number of expenses that you do not think about. Uniforms, advertising, things to raise employee morale, and promotional items are all costs that people often overlook but can quickly add up. Custom Printed T-shirts are a great way of taking care of all of these things. This list will give you seven tips that will help you be successful when choosing the right company to use and the right products to purchase. We hope to remove some of the information asymmetry that small businesses, especially those which are new to the process might have. We want you to know what to look for so that you can be a more educated buyer.

7. Know what it is that you need the shirts for. Many times, people will call a firm that they have found and ask for a quote on custom printed T-Shirts. While we don’t discourage the effort and enthusiasm, the truth is that when you approach a deal, you need to know more about what you want. This does not mean that you need to know the inner mechanics of screen printing and embroidery digitization, but you should know what the shirts are going to be used for. If you are using them as an outdoor uniform, then you might want heavy material. If you need jerseys for a company basketball team, perhaps a less expensive and cheaper 50/50 blend would be better suited for your needs. The point is you don’t need to know the exact product that you are wanting, but you should know why you need them and what you expect to get out of them.

6. Don’t be afraid to ask questions. This is more than a way for you to figure out if you are getting what you want or if you and your printer are on the same page. Screen printing is not something that just anyone can one day decide they want to do. It requires technical knowledge as well as equipment and time. By asking a few questions about the process and the product, you can often gain insight into the condition of the business. Why settle for doing business with someone who doesn’t deserve your trust.

5. Take into account the additional costs. Custom printers often deceive their customers by not including details like artwork, shipping, and setup. Make sure that if you need artwork or graphic design that you figure out whether that is included and if not how much extra it will cost.

4. Don’t forget about additional items. While screen printing and custom T-shirts are one of the greatest advertising tools and great for a number of things for you company, they aren’t the only product available. We assume that if you are reading this article that you have already discovered or thought about the advantages of custom printed T-Shirts, but there other promotional products that can complement your T-Shirts. I recommend you find a firm that can do both. Usually they are able to offer discounts and if not it is still much more convenient to deal with a single firm then to try to deal with multiple companies all trying to sell you the same thing. In addition, often you can save on shipping and digitizing fees if you use the same company.

3. Order a few extra. One mistake that people often make is that they order too few or just enough of the custom printed shirts that they have nothing to spare. This seems like a good idea because people don’t want to get suckered into having a bunch of extra T-Shirts, but that is a short term strategy that many people end up regretting. The problem is that when people do not order enough they often have to go back and reorder one or two T-Shirts. This seems fine, but screen printing makes doing a single shirt not cost effective. The benefit is that you receive economies of scale, so going back to reorder a single T-Shirt means that you may have incur a significant rise in cost.

2. Know when you need your product ready. Many customers call up too late and find that they are either going to be charged more money for a rush job or that it is simply impossible to do the job in a short period of time. Giving yourself extra time means that you will be less stressed and that your product will turn out great.

1. Use the internet and don’t worry about local. The internet allows people from all over the country and all over the world to have access to the best deals and products. So even if you are located in New York, NY and your screen printer is located in Portland, OR, or in Europe or China, you can still get the same service and coverage that you would from a local printer. In fact, it may even work out better because it gives you, the customer, and access to the best from a much larger geographic area. The internet is your friend. It has helped the printer, now let it help you.

I hope that you have found these tips helpful. As a screen printer, I often find that my customers want to be educated and my own company www.taylormadetshirts.com wants to work with educated customers. That is why I am offering you some insights into getting screen printing and custom T-Shirts done. I hope you will give my website a chance and see how I can help, but if not I at least hope that you can use this information to help your own small business.

From: Mike Thompson

5 Tips To Roll Customers Your Way With Promotional Items

Hopefully, you’ve had a few promotional items that have been total failures, ones that you thought were totally fabulous but turned out to be complete flops. What? you’re asking, I’m hoping you’ve had some failures in the promotional items area? What kind of person am I, anyway?

I’m a person who wants you to have some experience being sold promotional items and products that never work so you won’t be taken by them again, but are, instead, ready to break the mold and hit it big with your promotions.

Which also happens to be chief tip number one! Break away from the promotional item pack, and be a leader instead! I love pens, but the truth is, I have at least a hundred right now with different company names on them, and if yours is one of them, I most likely couldn’t find it to call you if I searched all day and night. And I’m no different from everyone else out there. But if I had, say, a notepad handy with your name and address on it, well, that I could definitely put my hands on-which means I would be able to call you!

So the very first tip is to do something different with your promotional items that’s different. And as for tip number two, that would be to deliver your promotional items in a different way. For instance, instead of mailing 1,000 whatnots, have 300 or so hand delivered. I can guarantee that hand delivering promotional items will earn you enough business so that you can afford to hand deliver the next 300 and so on.

Now, the third tip is to let the professionals handle it. And I don’t mean promotional item manufacturers and bulk distributors. I mean hire some real advertising and marketing people at a real  agency (like we are at SXH Marketing) to advise you and develop your promotions and promotional ideas for you. Yes, you’ll spend a little more money upfront, but you’ll have a promotion where all the pieces and parts work together to get your message and call to action across to your customers-which means your customers will be more likely to call you rather than the other guy.

And that’s tip number four. Remember that there is more to an effective promotion than handing out one item. There are pieces and parts to it. It takes a consumer an average of six to seven times of seeing and/or hearing your promotional message before they “get” it and take action of any kind-even saying no thank you. No, it’s not because your target audience is stupid: it’s because they’re constantly being bombarded with marketing promotions from all sorts of businesses.

Which brings us to tip number five. Know your target audience. If your promotion is for teens and young adults, for example, don’t give them refrigerator magnets-they don’t usually have refrigerators! At least not of their own yet. Give them a cool key chain or CD holder, or even better, a CD instead.

No matter how wonderful and unique a promotional item is, if it’s given to the wrong target audience that has no use for it, they will have no use for you- it will not show it in your profit, only in your expences.

To your marketing success,

Silard

SXH Marketing

 

 

TIPS FOR USING 5 SOCIAL MEDIA SITES FOR BUSINESS

While face-to-face networking is still the best way to build relationships, social media has made it possible for even the worst recluse to be social. Even if you can’t get to any networking events at all, you can make use of different social networking sites to build lasting relationships.

Here are five of the top social networking sites and some tips for using them to build your business relationships:

LinkedIn – LinkedIn is still the largest network for professionals, which makes it easier to be a bit more obvious about your networking goals.

  • Join relevant LinkedIn Groups. Look both for Groups that have colleagues to network with, and for Groups that contain your target customers.
  • Share helpful tips and news with that Group that are relevant to the Group’s theme.
  • Comment on other people’s posts in the Group. Even just a “like” will make you visible to that person.
  • Add media to your profile to increase your visibility (video, slides, etc.)

Twitter – With its constant stream of news, it can be difficult to be visible on Twitter. Here are a few tips for being seen in 140 characters or less:

  • Share breaking news about your industry,
  • Tweet news about your products and other helpful tips
  • Share other people’s news and tweets, and remember to put their Twitter profile name in your tweet so they’ll see it (@username)

YouTube – A picture says a thousand words, but a video tells the whole story. Use YouTube to increase your own visibility in a variety of ways:

  • Tell your business story face-to-face, with slides, or even with whiteboard animation.
  • Walk through a demonstration of how to use your products.
  • Show your back-office and interview some of your employees on camera.
  • Share customer success stories from the customer’s mouth

Google+ – Google+ grows more and more each day, with a larger and larger element of business participation. Don’t leave it out of your networking plans.

  • Join relevant communities and participate
  • Start your own networking community and invite your contacts
  • Run regular Hangouts with industry experts
  • Hold Hangouts for Q&As with customers

 Facebook – Facebook may be mainly for “social” networking, but you can build some powerful business relationships there, especially in their Groups.

  • Join relevant Groups and comment daily
  • Form your own Group and start a daily topic for conversation
  • Give away free reports and tools to your Group members

Other social media sites to check out for networking include Pinterest (especially if you have a business that’s very visual), Tagged and Meetme (which are more social-oriented). With any site, keep your networking goals in mind and make sure you participate on a daily basis to increase your visibility.

To your success,

Silard Matrai

15 Tips To Drive Traffic To Your Blog

There are many factors that make blogs much better than normal WebPages including the speed at which blogs are indexed, ability to submit to blog directories & normal directories, pings and track backs. All these little things can help drive more traffic to blogs. Here are 15 popular techniques you can use:

1.) Create at least four keyword posts per day. Most of the top blogs such as Boing Boing, Daily Kos, and Instapundit (with literally tens of thousands of visitors per day) publish an average of 30 small 100-150 word posts per day according to “Secrets of the A-list Bloggers: Lots of Short Posts” by http://TNL.net

2.) Submit to My Yahoo! When you submit your own RSS to My Yahoo it is indexed by Yahoo.

3.) Submit to Google’s Reader. When you submit your own blog RSS to Google’s Reader the Google Blog Search will index your site.

4.) Add a relevant link directory to your blog and trade links like a demon possessed! Although it may take more time than simply submitting to a search engine one time, this method is perhaps the best way to drive traffic to your site. Use software such as Zeus to speed up the link trading process.

5.) Use ping sites like ping-o-matic.com – Ping your site every time you add a new post.

6.) Submit your blog to traditional search engines.

7.) Submit your blog to traditional directories such as DMOZ. Directories (particularly DMOZ) increase relevance with Google. DMOZ is very picky, but what do you have to lose by trying?

8.) Submit to as many RSS Directories and Search Engines as possible. This is a simple but repetitive process that can be done with software such as RSS SUBMIT.

9.) Comment on other blogs. Do not just leave short, lazy comments like “I agree.” Leave well thought out replies that will force readers to wonder “who wrote this?”

10.) Use track backs. If there is a blog that you refer to or quote and it is highly relevant to your subject, leave a track back. It increases your link popularity and may even score a few interested readers from the linked site.

11.) Go offline. Use newspaper ads, public bulletin boards, business cards, even stickers to let as many people as possible know your blog exists.

12.) Ad a link to your blog in your e-mail signature block.

13.) Use Groups (Usenet). Find a relevant group on Google groups, Yahoo groups, MSN groups, Facebook Groups or any of the thousands of other FREE group services and find like minded people and talk with them. Make sure your use your blog URL like it is your name.

14.) Use Forums. Forums are one of the best places to go for advice. Go to forums and find problems to solve. Make sure you leave your blog name, but be tactful about it; some forums get annoyed with those who selfishly drop a few links to their own site and leave.

15.) Tag your website. Tagging is an idea that has erupted across the web. Sites like http://Del.icio.us, Technorati and many others have a social feature that allows you to place your article under keywords or “tags” that everyone interested in that tag can see.

+1) Do not forget Twitter. I recognized, if you are starting to twitt about your blog, it gets more easily indexed in the search engines,

Although these are some of the most popular ways to drive traffic to your blog, do not limit your self to tips and lists. Use your imagination and you will come up with thousands of ways to drive traffic to your blog!

To your online success,

Silard

How To Brand Your Business To Success?

You may have heard something about ‘branding’ in regards to marketing, but perhaps you’ve wondered what that means exactly.

Sometimes it is better to explain something in relation to something else. That’s what I am going to do – so first I will start with ‘positioning’. You also may have heard that term, but also did not really know what it meant. ‘Positioning’ is a marketing term that means to take a product or service and “position” it in the mind of your prospects/clients…

You may have heard something about ‘branding’ in regards to marketing, but perhaps you’ve wondered what that means exactly.

Sometimes it is better to explain something in relation to something else. That’s what I am going to do – so first I will start with ‘positioning’. You also may have heard that term, but also did not really know what it meant. ‘Positioning’ is a marketing term that means to take a product or service and “position” it in the mind of your prospects/clients by comparing it with or against something already familiar in their minds. Al Reis and Howard Geltzer first published a book about it in the 1970’s.

To give you an idea of positioning, take Avis. Hertz car rental already had first place in the market. By being first place, they preempted that position. Everyone knew that they were #1. So, Avis, to get any recognition at all, had to position themselves with Hertz, but actually couldn’t take their spot. Do you recall what they did? You got it – “Avis. We try harder.” By positioning themselves as the best second runner up, they were able to capitalize on a larger portion of that market.

Some people think branding is like positioning, but it is different. The main difference is that positioning is a fluid concept. In other words, you can position yourself at different times in different markets as different things. Branding is more set in stone- it’s a hard-core recognition factor.

To give you a better idea, the other day one of my subordinates saw a cup of mine with red circles on it. He said it looked like a ‘Target’ cup. That is branding. That red target logo is branded in that person’s mind. He saw it and immediately thought of the chain store.

However, Target is positioned differently – it’s discount chain with good style. Some people even refer to it as ‘Targé’ – that is positioning. It positions the store with some hoity-toity posh boutique but everyone knows it’s right there with Walmart price wise. Good position.

Branding is more about the following of rules because if you don’t follow those rules, things don’t look the same and people won’t remember you. What if you changed your body periodically – I mean really changed your body. “Oh, today, I think I’ll be Asian – straight black hair, slanted eyes” – but yesterday you were Caucasian; how do you expect anyone to remember who you are when they see you on the street? It is kind of the same. When you put out your marketing pieces, you want to create a similar look and feel so that people remember you. And you want that similar look and feel on every thing you put out.

The good thing is that you get to make the rules…colors the same, style of lettering the same, logo etc. And there is some flexibility as long as you follow the rules. You can’t go too far out of bounds, but you can change some things within the frame of what others can still recognize.

There was an actual study done by GE (General Electric). They found out that it only takes 22% of their logo for people to recognize. Only 20% of their logo needs to be seen before people recognize it.

So, it sort of is like the Western concept of branding your cattle – making sure people recognize what is yours.

Remember I said ‘the same look and feel’? Well, the other side of branding is what it makes you feel about it. Chevrolet used to say it was America’s vehicle – baseball, hotdogs, apple pie and Chevrolet. Now it is “like a rock”. That makes you feel a certain way about it. It still is in line with the old idea about Chevrolet. Americanism = loyalty = dependable = Chevrolet. That song that comes on is their brand. Being America’s vehicle is their position. Both give you a certain feel.

Branding in your marketing has to make you feel something. A technology company can’t have an old style font – you might not think they were very far advanced.

Take PostcardMania. Their colors, bold style font and humorous quips give you the feeling that they are happy and lively. They make sure that their prospects and customers get that same feeling every time they see their mail, emails, packages, logo, etc.. Therefore it is important to look the same every time.

Take a dry cleaner for example. His postcards, packaging, hangers, etc. need to have his logo, colors and font all the time all the same – on everything. That way when people receive his postcards in the mail, they look for what specials that he has because they already like him and have him identified in their mind as something they are familiar with. If he is constantly changing what he looks like, when they get his postcard they don’t know whether they are looking at his specials or what some dry cleaner in general is offering. If they are already familiar with him, they are most likely going to pause and look at what he has to say.

Branding is just like the old coat of arms that families used to have connected with their name. It would instill respect, fear, and wealth – whatever. Likewise, a country’s flag gets people to feel a certain way about their country. Heck, Stalin even used branding! He used the same picture to portray who he was to his people – I am this, I am this, I am this – he wanted them to think a certain thing. It’s really not a new idea – I’m trying to get you to see it has been around for quite some time.

At PostcardMania, they want people to recognize that they know how to get their attention – bright colors, loud type – shows that they know what we’re talking about in terms of marketing. But ‘Postcard Marketing Experts’ is our positioning. Does that make sense? You can see how the two tie in together. One is our position and one is our brand. We’re hoping to create a feeling of being expert, the best in the business, etc., but also friendly and easy to confront.

Think about what message you want to portray. What do you want recipients of your promotion to think about you? What image of your company do you want to put out there? That is your brand. When people see you continually as one thing, they begin to expect the same from you and they get used to you.

Remember when Pepsi came out with clear Pepsi? People freaked out. They didn’t want to drink it. It was a flop. It wasn’t what they were used to – so it didn’t even taste the same to them.

Branding in marketing is recognition – color, font and logo – keep it the same.

If you can get them to remember what it is you are selling, the more likely they will come in and get it…if not, you are depending on drive by traffic and are wasting your money in marketing. And don’t forget this very important marketing truth – if you’re only planning to promote merely one time then branding is not going to help you. Branding is only for marketers that already understand the concept of repetition.

(For more information on repetition and how this works in marketing, read “What the Heck is a Campaign and Why do I Need One” by Joy Gendusa at www.postcardmania.com.)

Silard Matrai

3 Keys You Must See For Expanding Your Business

It’s difficult to reach your business goals if you don’t have the right materials and/or the information to help your buisness reach the success it’s capable of. These 3 insights will help you generate the business you’ve always dreamed of.

1. Team Up
No one knows your market like you! What are the main characteristics of your target audience? Find someone else out there who isn’t a competitor, but who reaches the same class of customers that you do. Team up with them to do joint promotions!

We all know that two is better than one. The dramatic end results will be an effective and cost-cutting advertising venture the nets both of you a nice profit.

I once dealt with a veterinarian who promoted a local dog groomer… who in turn promoted the local veterinarian. Yeah, it’s kind of a “you scratch my back and I’ll scratch yours” set up, but hey it works for both parties. Think about it… customers are going to feel that the dog groomer is in the know about who the best vet in town is, as well as trust the vet to know who is the best dog groomer in the area. Sure, it’s a win, win situation for both the groomer and the vet.

2. Dig Out New Niche Markets
Niche markets are everywhere, right under your nose! Within the customer audience that you serve right now are groups of people who share common traits. Think about it… maybe you have a goup who speaks Spanish, a group of teens, and a group of middle class family men and women.

Evaluate these classes of people, and discover the unique needs and desires they share. That will set you up to customize your advertising campaign directly to them. It’s not hard to take your current ads, and make a few changes to adjust to the niches. They’ll be impressed that you understand THEM, and the increase in your profits will be the best thanks you can get.

3. Hop On The Latest Trends
Get in on the first floor of the latest trend… before your competition becomes aware of it. Be a leader in the industry! Hey, for example internet marketing is still profitable all around, but businesses who jumped on the band wagon early in the game got the best proceeds for their insight.

We’re not talking about dropping everything and making a mad dash! Wise marketers add to their already profitable businesses when they see the “new and coming” techniques. Keep the customers you already have on board, and add to your existing products and services and add to your channels of communication.

You can quickly and easily strengthen you business and push out the competition by adding new layers to your existing business, teaming up for joint promotions, and discovering new markets to reach.

Silard Matrai