Cool Promotional Items As Key To A Successful Business in 2019

Advertise your business through promotional items to boost your profits. We can show you how to create and fully utilize your promotional items in 2019.

Setting up a business of your own is tough. Managing it and bringing it to its maximum potential and productivity is very challenging. In order for this to happen you must have a lot of customers. Acquiring customers is another story.

In order for you to acquire customers for your business, you should be able to draw their interest towards you. You should have products or services that they want. Entice them to what your business can offer. If they are satisfied well enough, they might keep coming back for more. Your products must appeal to customers in the first place.

If you are starting out and not a lot of people are aware of the existence of your business venture, it will be very difficult to have a lot of customers in the beginning. But depending on your business product, as mentioned earlier, customers will either flock at your business or leave it alone. You can either come up with a new product, or opt for other methods to attract customers.

Advertising your business is a great way to boost your business sales. Through advertising, a lot of customers will be informed of your business’ existence. Dissemination of information through word of mouth is one basic way of promoting your business. If you have a lot of cash, try spending on TV commercials or even advertising through the search engines and social media. You can also settle for other traditional methods such as posting ads in newspapers  and magazines or placing posters in strategic locations around town.

A proven effective method of advertising your business effectively is through the use of promotional items. What are these? Promotional items are certain objects that are used for give aways to clients and other people to help spread the name of your business around. These objects have the imprinted logo of your business as well as all the vital information like address and phone number. These items come in all sorts of sizes. Smart business owners often give away promotional items that grab attention and used frequently like shirts, hats, bags, and such. Other effective mediums for promotional items are calendars. Just think about it, everyday people look at the calendar to know the date and plan schedules they have in the days to come. They will practically see the name of your business, your logo, and other endorsements and information. Some calendars, like the Pirelli calendar, became industry icons, and it is a big honor to contribute in them both as a model or as a photographer. Not to speak about the famous Porsche calendars.We can design and print your very own calendar.Both as planner or one that you hang on the wall.

Some promotional products are even not your typical everyday items. Perhaps the goal of these is to be unique in a way that it amuses people. You’ll be surprised at the sheer variety of these promotional items, ranging from catchy stickers to stress balls. The options are unlimited! So think of your promotional items now and make it as unique as possible.
It is also necessary to consider that your promotional item should be relevant to your business. Upon choosing an object, you must be able to make sure that this object, when given to other people, will remind those people of your business. For example, if you’re running a tire business, you can have mini tire replicas as paperweights to be given to your clients. That way, when they glance at these paperweights they place on their desk, they will always be reminded about your business. Think of similar possible items that people will admire and want to keep looking at.

We can help you in beeing creative in formulating promotional items. Don’t use typical dull products. Be intuitive of people’s needs. Clients will just ignore these or even throw them away if they’re not useful.

While we are thinking together of what promotional product to use for your business, we will find also the way how to internalize on what to do with them to help you and your business. You can’t just place it anywhere or give it to any passerby. We will target those individuals who have the potential to be your market. For instance, if you’re running a business on baby toys, you can’t just give your promotional items to teenagers, unless of course they happen to already have children…

Once you’ve secured your promotional items, you can also do wonders for your business by participating in trade shows. Trade shows are social gatherings where companies sharing the same theme manage booths inside a huge location and people are free to browse and look around. It is an advertising method to boost business ventures, usually to a targeted audience, as these tradeshows usually have a theme. ( Like for example Techno Classica in Essen, Germany or Construma in Budapest, Hungary)  In order for you to maximize your booth and get a lot of attention from the people, you should make use of your promotional items. Use them as baits to lure the people to your booth. That way, the more the attention, the better the reputation and popularity your business will have. This will help boost your revenues a thousand fold.

After going through all of these your business will definitely by one step ahead. You’ll come to appreciate the wonders of promotional items in advertising and marketing.

And these items will boost your bottom line profits.

To your marketing success,

SXH Marketing

We are located in Slovakia, contact us on special deals, export prices in promotional items, use the discrepancy in labor prices to your advantage. If you have any pubishing needs also feel free to contact us.

3 Tips to Help Your Business Show Up in Google’s 3-Pack


The change from Google’s 7-pack, to a reduced 3-pack has had a major impact on local SEO. Many businesses struggled to get featured when there were seven spots available. Now getting into the top three can seem like rocket science. The good news is that this goal is not impossible.
However, it does take time, skills, and knowledge to get it done.  Being seen by local consumers just as they’re searching for your type of product or service is the most targeted type of marketing known today.  But getting there can be tricky unless you really know what you’re doing.
To help you get started down the right path, here are three helpful tips:
1. Get more citations
When it comes to ranking your local listing, one thing Google pays close attention to is how often a company is mentioned in other sources. In other words, it looks for “citations” to validate your business.  A citation is a mention of your business name along with another piece of business information anywhere on the web – with OR without a link back to your website.
The additional information could be your phone number, website URL, or physical address – combined or individual. In order to count as a citation, the information must be an EXACT match to the information on your Google My Business listing.
Citations help prove to the search engines that you are a real company; therefore, the more of them you have from quality sources, the better your local listing rankings will be.

2. Add photos to your listings
It’s no secret that consumers love photos. The more, high quality images you have on Google local listing profile, the more appealing it will be to potential customers. This goes farther than Google; Yelp has even published advice on how to optimize your business listings, claiming that photos make a massive difference. It even goes as far as to say that according to research from Review Trackers, consumers spent 2.5 times more of their time on listings that featured photos.

3. Get as many reviews as you can
Reviews are an important part of getting noticed online these days. Consumers love writing reviews about businesses and they also like reading them.  Google has taken note of this. It wants to promote the best local businesses and what better way to determine who those businesses are than through positive user reviews? If you want to really increase your rankings, encourage your customers to leave reviews whenever you can.
Getting your business to show up on Google’s 3-pack is a lot more challenging than it was with the 7-pack; obviously, because there are less spots. The tips above will help, but you will need to continually keep up with local search changes and ensure all of your company’s information is listed correctly and updated going forward.  Not only that, but make sure you make smart use of categories and strategic keyword placement within your profile to give it strength.

To your success, online and offline,


SXH Marketing

Get Your Free “Google My Business Top 10 Benefits” Report And Start Connecting With More Local Consumers…>>>click here


Custom Printed T-Shirts – Top Seven Tips for Using Them in Your Business

When you decide to create your own business you often find that there are a number of expenses that you do not think about. Uniforms, advertising, things to raise employee morale, and promotional items are all costs that people often overlook but can quickly add up. Custom Printed T-shirts are a great way of taking care of all of these things. This list will give you seven tips that will help you be successful when choosing the right company to use and the right products to purchase. We hope to remove some of the information asymmetry that small businesses, especially those which are new to the process might have. We want you to know what to look for so that you can be a more educated buyer.

7. Know what it is that you need the shirts for. Many times, people will call a firm that they have found and ask for a quote on custom printed T-Shirts. While we don’t discourage the effort and enthusiasm, the truth is that when you approach a deal, you need to know more about what you want. This does not mean that you need to know the inner mechanics of screen printing and embroidery digitization, but you should know what the shirts are going to be used for. If you are using them as an outdoor uniform, then you might want heavy material. If you need jerseys for a company basketball team, perhaps a less expensive and cheaper 50/50 blend would be better suited for your needs. The point is you don’t need to know the exact product that you are wanting, but you should know why you need them and what you expect to get out of them.

6. Don’t be afraid to ask questions. This is more than a way for you to figure out if you are getting what you want or if you and your printer are on the same page. Screen printing is not something that just anyone can one day decide they want to do. It requires technical knowledge as well as equipment and time. By asking a few questions about the process and the product, you can often gain insight into the condition of the business. Why settle for doing business with someone who doesn’t deserve your trust.

5. Take into account the additional costs. Custom printers often deceive their customers by not including details like artwork, shipping, and setup. Make sure that if you need artwork or graphic design that you figure out whether that is included and if not how much extra it will cost.

4. Don’t forget about additional items. While screen printing and custom T-shirts are one of the greatest advertising tools and great for a number of things for you company, they aren’t the only product available. We assume that if you are reading this article that you have already discovered or thought about the advantages of custom printed T-Shirts, but there other promotional products that can complement your T-Shirts. I recommend you find a firm that can do both. Usually they are able to offer discounts and if not it is still much more convenient to deal with a single firm then to try to deal with multiple companies all trying to sell you the same thing. In addition, often you can save on shipping and digitizing fees if you use the same company.

3. Order a few extra. One mistake that people often make is that they order too few or just enough of the custom printed shirts that they have nothing to spare. This seems like a good idea because people don’t want to get suckered into having a bunch of extra T-Shirts, but that is a short term strategy that many people end up regretting. The problem is that when people do not order enough they often have to go back and reorder one or two T-Shirts. This seems fine, but screen printing makes doing a single shirt not cost effective. The benefit is that you receive economies of scale, so going back to reorder a single T-Shirt means that you may have incur a significant rise in cost.

2. Know when you need your product ready. Many customers call up too late and find that they are either going to be charged more money for a rush job or that it is simply impossible to do the job in a short period of time. Giving yourself extra time means that you will be less stressed and that your product will turn out great.

1. Use the internet and don’t worry about local. The internet allows people from all over the country and all over the world to have access to the best deals and products. So even if you are located in New York, NY and your screen printer is located in Portland, OR, or in Europe or China, you can still get the same service and coverage that you would from a local printer. In fact, it may even work out better because it gives you, the customer, and access to the best from a much larger geographic area. The internet is your friend. It has helped the printer, now let it help you.

I hope that you have found these tips helpful. As a screen printer, I often find that my customers want to be educated and my own company wants to work with educated customers. That is why I am offering you some insights into getting screen printing and custom T-Shirts done. I hope you will give my website a chance and see how I can help, but if not I at least hope that you can use this information to help your own small business.

From: Mike Thompson

5 Tips To Roll Customers Your Way With Promotional Items

Hopefully, you’ve had a few promotional items that have been total failures, ones that you thought were totally fabulous but turned out to be complete flops. What? you’re asking, I’m hoping you’ve had some failures in the promotional items area? What kind of person am I, anyway?

I’m a person who wants you to have some experience being sold promotional items and products that never work so you won’t be taken by them again, but are, instead, ready to break the mold and hit it big with your promotions.

Which also happens to be chief tip number one! Break away from the promotional item pack, and be a leader instead! I love pens, but the truth is, I have at least a hundred right now with different company names on them, and if yours is one of them, I most likely couldn’t find it to call you if I searched all day and night. And I’m no different from everyone else out there. But if I had, say, a notepad handy with your name and address on it, well, that I could definitely put my hands on-which means I would be able to call you!

So the very first tip is to do something different with your promotional items that’s different. And as for tip number two, that would be to deliver your promotional items in a different way. For instance, instead of mailing 1,000 whatnots, have 300 or so hand delivered. I can guarantee that hand delivering promotional items will earn you enough business so that you can afford to hand deliver the next 300 and so on.

Now, the third tip is to let the professionals handle it. And I don’t mean promotional item manufacturers and bulk distributors. I mean hire some real advertising and marketing people at a real  agency (like we are at SXH Marketing) to advise you and develop your promotions and promotional ideas for you. Yes, you’ll spend a little more money upfront, but you’ll have a promotion where all the pieces and parts work together to get your message and call to action across to your customers-which means your customers will be more likely to call you rather than the other guy.

And that’s tip number four. Remember that there is more to an effective promotion than handing out one item. There are pieces and parts to it. It takes a consumer an average of six to seven times of seeing and/or hearing your promotional message before they “get” it and take action of any kind-even saying no thank you. No, it’s not because your target audience is stupid: it’s because they’re constantly being bombarded with marketing promotions from all sorts of businesses.

Which brings us to tip number five. Know your target audience. If your promotion is for teens and young adults, for example, don’t give them refrigerator magnets-they don’t usually have refrigerators! At least not of their own yet. Give them a cool key chain or CD holder, or even better, a CD instead.

No matter how wonderful and unique a promotional item is, if it’s given to the wrong target audience that has no use for it, they will have no use for you- it will not show it in your profit, only in your expences.

To your marketing success,


SXH Marketing



How to Combine Content Marketing With SEO?


Use this Infographic as a map and use the most possibilities to get more visitors, build your credibility, get the most out of your content, and get a better ranking in the search engines.

Go and act on it right now!

To your success,