When it comes to advertising, I’ve tried just about everything. I tried free classified ad sites, I tried FFA sites, I tried banner exchange programs.
The results? Not much.
I was tired of hearing that the Internet is the largest market in human history. Maybe so, but how could I reach those millions of people?
The answer, I discovered, is ezine advertising.
Ezines are sometimes called ‘opt-in’ lists because everyone who receives an ezine has chosen to do so.
And that’s why ezine advertising gets results. People read ezines and they’ll read your ad. And if you’ve matched the ezine to the product you’re selling, you’ve reached your target audience.
There are currently around 90,000 + ezines being published every month. So whatever you’re selling, there’s more than likely an ezine that will take your ad straight to the audience you want to reach.
Ezine advertising is not only effective, it’s cheap as well. A 5 line ad in an ezine that goes to 3000 people will cost you between $5 and $20 per issue.
As a general rule, you’ll always get back at least the cost of the ad, and usually much more. So there’s very little risk.
But there are some tips for successful ezine advertising. Here they are:
1. The first and most important rule is: “Track your Ads!” Say you place an ad in 5 different ezines and get a hundred responses. If you don’t track your ads, you won’t know which ezines were pulling responses and which weren’t.
But how do you track your ads? For example www.bit.ly is a good URL shortener with tracking, I like to use.
Insert the short bitly code in the ezine then, when you get a reply with ‘ezineA’ in the subject field, you’ll know which ezine it came from.
For a URL, it’s the same principle:
However, if you’re going to code your URLs, you’ll need a good webstats program to track the coded URLs. Here’s another way to code your URLs: for every ezine ad, create a duplicate of your homepage and name the page after the ezine that your ad will appear in. So, if the ad is appearing in Ezine A you will see the stats of the relevantpage stats in your webstat program.
2. Target your audience. It may seem obvious but some advertisers overlook this. If you’re selling a web-marketing course, don’t advertise in an ezine that deals with stock options; they probably won’t be interested.
Use the ‘subject categories’ in any ezine directory to find ezines that relate to the product you’re selling. You can find a categorized list of many ezines at: http://www.ezine-dir.com/ The Ezine Directory was created by Ryan Jensen in 1999 as a resource for ezine publishers and subscribers, and today lists thousands of the best email newsletters available on the Internet. The Ezine Directory is a human-edited categorical listing of ezines, fanzines, and email newsletters.
3. Once you’ve chosen a number of ezines that target your audience, subscribe to them and examine the ads closely. If you see an ad that keeps repeating issue after issue, you can be pretty sure that it’s getting results. You’ve found a good ezine to advertise in.
4. Check to see how many ads are in the ezine. You probably won’t get much response from an ad in an ezine that has 15 or 20 ads per issue. Readers of those ezines have become hardened to the ads and have learnt to skip them.
5. Check to see if the ezine publisher has a policy of never running ads for two similar products in the same issue – your ad will be much more effective if it’s the only one of its kind in that particular issue.
6. Small ezines Vs. Big ezines: bigger is not always better. The big ezines with 1000’s of subscribers tend to have more ads than the small ezines. Also, small ezines with only a few hundred subscribers often have a much more targeted audience than the big ezines.
7. Repeat your ads. Research shows that off the Web, an ad has to be seen about 21 times before someone acts on it; on the Internet it’s about 9 times. If your budget allows, try and have your ad repeated at least three times in a particular ezine. Most ezines offer discount packages for bulk advertising.
8. Email address Vs. URL. The advantage of giving an email address is, that it gives you the opportunity to send a powerful sales letter to the person who responded to your ad. It’s also much easier to track your ads with an email address than a URL.
9. Offer something free in your ad copy. It’ll often tip the balance between a response and no response.
10. Keep your ads short, even if you’re not using the number of words you’re allowed. Short ads are more likely to be read. Keep your sentences short too; they pack much more power. Use the word ‘You’. Don’t describe your product but tell the reader what your product can do for them.
Act now toward your success
Brought to you by Marketing Software by Marketo
Facebook is an ideal place to start a business. Think about it. There are literally millions of users on the site. They belong to groups and networks. They use the different site applications. Basically, they are sharing their lives and interests with you so that you can help enhance it.
Also, make sure that no matter what you’re trying to accomplish, that you don’t use the site to SPAM people. You will not be successful on the site this way. You’ll just annoy people.
THE BASIC PHILOSOPHY
The basic philosophy behind using the site for business is to do what you can to build a community around your profile, service, and/or product. If you just post a bunch of links and a sales pitch, people won’t respond to that. They want to get to know the company or brand and have a good time there.
For example, if you run a fantasy football site, your profile will focus on your love for the game. You may also start a group with fantasy football as the theme. You can post your ad and the link for your fantasy football service in the group and those who are interested will click on it.
If people learn to trust your voice and understand that you’re on the site to get to know them, they’ll respond to that and buy your product or decide to use their service.
To further enhance your group and encourage participation you can create and/or add applications, post a poll, and hold meetings where your group members can discuss things.
GAIN EXPOSURE FOR YOUR PRODUCT OR SERVICE
Your basic goal is to use Facebook to get exposure for your product or service. You can use the site to get people familiar with your product. An important aspect of this is to use the site to help build a brand. Even if your product is a little uninteresting (for example, a topic related to finances) you need to do your best to make sure that you somehow make it interesting to your potential customers.
The way Facebook works is that you need to find a way to keep people engaged and interested in what you have to offer. You can do this through applications, groups, and by attracting potential customers based on what’s on your profile.
BUILD A SENSE OF COMMUNITY
In order for your online business to succeed on Facebook, you need to build a sense of community. People crave this sense of belonging – it’s a basic fact of human nature. In order for your business to succeed, you can’t sell to them. You need to make people understand that you want to belong to them, that you want to create a placed for people to go and participate in what you’re offering.
People want to be introduced to new ideas. They want to find people with the same interests. They want to connect with others and form friendships on the site. If you are going to use the site for business purposes, this is something that should always be in the forefront of your mind.
HOW CAN YOU USE IT FOR BUSINESS?
So, how exactly can you use Facebook for business? There are several different things you can do with your account, and all of them will lead to your eventual success. When you decide to run a business from your Facebook account, you can choose the activities that make sense for your goals.
Here’s a list of what you can do with your account:
” Create a user base and a customer base.
” Test a niche to make sure you can sell a product on the internet.
” Promote a business or a service.
” Use the profile to get clients. (For example, if you’re a personal trainer.)
” Use the groups, networks, applications, and general site trends to generate ideas.
” Beta test a product to see if it can sell. Use feedback from your friends to tweak the product and make changes to it.
These are just a few examples of how you can use the site to build or start a business.
If you take a look at companies that are currently using Facebook to promote their products, there are a few basic things that they are doing. Each of these ideas must be applied while still keeping the idea of building a community at the forefront of your mind.
A NOTE ABOUT LINKS
Yes, you can use Facebook to do affiliate marketing. If you don’t know what affiliate marketing is, it’s a way for you to prevent products that other people have written and get a certain percentage in commissions.
It is important to note, however, that if you want to use the site for affiliate marketing, the terms and conditions prevent you from posting an affiliate link directly in your profile. You can get around this by putting affiliate links in a blog and putting the link to your blog in your profile section.
To your online success,